So, yesterday my good friend Carlos Almendarez, a Yelp elite fool with over 500+ reviews and entrance to exclusive hipster parties all over town, invited me to an Earth Day event sponsored by Zipcar.
This event, held at Temple, one of the greenest nightclubs in the world, included two free drinks for Zipcar members.
What an awesome event! It combined my to passions – green living and social media – and put them together for an event which claimed to have produced ZERO waste. Oh yeah!!!!
This mixer also included a 1 hour interview session with Jack Dorsey, one of Twitter’s co-founder. WOW.
This had all the right ingredients for a successful event, right? Hmmmmmm, well……
Awesome cause, poor execution. Yet, let it be known that I think Jack Dorsey – @jack – seems like an awesome and super chill guy. He talked about Twitter, sustainability and a democratized/user-led Twitter social revolution. I-N-S-P-I-R-I-N-G.
Great, great, great event.
One word of advice for all PR people, event planners and marketing folk. Don’t hold an hour-long interview session, even for a worthy cause, at a NIGHTCLUB!!!
This will result in:
happy hour + free drinks + lots of hyper enviro-geeks + screen of real-time tweets = Collective ADD.
ok, gente – in the next post, I shall discuss my current obsession with a phenomenon known as #screenjacking (courtesy of@lsgrodeska).